From April 1, 2024 Hoang Anh Gia Lai Joint Stock Company puts into use a brand identity with new colors:

Accordingly, in terms of design, the new logo retains the same layout and meaning as the old logo but has a change in color. The main colors of the new logo include 3 dynamic and outstanding colors:

Yellow

Yellow is a warm and luxurious color, the color of sunshine, faith and hope that will bring a bright future full of happiness. Yellow is also the color of fire, symbolizing dynamic and positive energy, helping to bring luck and goodness. This color is also the color of yellow metal, implying prosperity, fortune and wealth.

Earth brown

Brown is the color of the earth, the color of nature, expressing simplicity and sincerity. Brown also symbolizes perseverance, perseverance, and not giving up. In particular, brown is a symbol of fertility, implying protection and nourishment for life. This color also brings a feeling of trust and is a source of positive energy for stable development.

White

White represents positive energy, freshness, purity and openness. This is also the color that represents luxury, class but no less simple and elegant. White represents new beginnings, symbolizing hope, full experience and desire.

Changing the logo color is a step to give HAGL an image that is closely linked, consistent and harmonious, while still maintaining sincerity and simplicity, ready for its mission of creating clean, sustainable agricultural products. safety from applying circular agriculture models. HAGL attaches great importance to technological solutions to recycle by-products and waste during the farming and animal husbandry process to serve the agricultural production process again, forming a closed production chain. The goal is to create safe, high-quality products, reduce resource waste and environmental pollution.

HAGL wishes to start a new journey, there may be more challenges to develop, but the core and characteristics of the HAGL brand will still be preserved and maintained throughout from the past to the present and into the future. hybrid.

After more than 30 years of construction and development, overcoming many ups and downs, HAGL is now a company specializing in agriculture with the vision of becoming a leading enterprise in Vietnam and the region in the field of agriculture.

The brand identity with new colors of Hoang Anh Gia Lai Joint Stock Company will be deployed according to the roadmap and in the spirit of steadfastness and consistency expressed in all documents, records, and files. HAGL's electronic information page and annual report.

With the above meaning, Hoang Anh Gia Lai Joint Stock Company hopes to continue to receive support and cooperation from shareholders, customers, and partners in the coming time.